20 e-mail marketing tips

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...

Boost sales and reduce costs with permission marketing

99% of consumers will share if you have permission Recent research found that 99% of consumers who receive ...

Embrace targeted external communication 

74% of large and 40% of smaller businesses have a community A recent study found that 74% of ...

Increase the frequency of communication

72% of communities used to gather data Recent research found that 72% of businesses with an online community, ...

Establish a shared vision, values and interests 

$12 billion invested in communities Recent research suggests that in 2019 some USD12 billion will be invested in ...

Secure a leader and followers. Identify outsiders

19% more spend by community members   A recent survey found that members of an online community or brand ...

Enter the brave new world of online communities 

80% of Australians use social media - 59% daily Recent research found that 80% of Australians use social ...

Facilitate permission marketing with a brand community

61% of US corporations have a brand community In 2019, research suggests that 61% of corporations in the ...

Target a market you can own

100% is not an acceptable market size Many a venture capitalist has withheld funding because the business owners ...

Never underestimate the power of personal communication

90% more positive feelings about brands after attending a live event A recent study found that 90% of ...

While often useless – websites remain an essential tool

90% of searchers haven’t made a decision about a brand before starting their search  Research suggests that ...

Chatbots can make your website more effective

80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of ...