Target the smallest possible audience
63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private ...
Viral starts with knowing your target
75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s ...
Barriers to going viral
65% find it challenging to engage One thing that will become evident from reading the articles in this ...
What matters when going viral?
9 – 15 recounted a bad experience ‘Research suggests that dissatisfied customers tell between 9 and 15 people ...
Why bother going viral?
81% of consumers will pass on viral content Not all content goes viral, but research suggests that online ...
Create products with – not for – customers
1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of ...
20 e-mail marketing tips
1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...
Boost sales and reduce costs with permission marketing
99% of consumers will share if you have permission Recent research found that 99% of consumers who receive ...
Embrace targeted external communication
74% of large and 40% of smaller businesses have a community A recent study found that 74% of ...
Increase the frequency of communication
72% of communities used to gather data Recent research found that 72% of businesses with an online community, ...
Establish a shared vision, values and interests
$12 billion invested in communities Recent research suggests that in 2019 some USD12 billion will be invested in ...
Secure a leader and followers. Identify outsiders
19% more spend by community members A recent survey found that members of an online community or brand ...