57% of email recipients consider a message to be spam
frame your value propositionI receive emails weekly, if not more often, from shysters offering lead generation services. ...
Apple – 0.05% – Telstra – 1.17%
Build your business on the back of culture No-one in business wants to spend any more than is ...
$750 million less advertising – 3% increase in sales
undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely ...
65% of SMEs consider social media advertising to be effective
implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...
86% using content marketing
devote resources to content marketing – once you have a strategy This is the third of five thoughts ...
77% of internet users read blogs
develop a content marketing strategy Over recent weeks, readers of Thought of the Day have highlighted a number ...
63% say that lead generation is a challenge
generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of ...
75% more likely to deal with
embrace personalisation and make it work for you Over recent weeks, readers of Thought of the Day have ...
21% growth in a declining industry
consider billboards in your communication mix Over recent weeks, readers of Thought of the Day have highlighted a ...
65 – 70% retention
don’t lie but do tell stories This is the last of five thoughts dealing with professional presentations and ...
70 – 20 – 10
don’t put all your energy into the content This is the fourth of five thoughts dealing with professional ...
35% talk – 65% listening
have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An ...