Reset your thinking

20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human being and, ...

Prioritise lists

10 – 9 – 8 – 7 – 6 – 5 – 4 – 3 – we love ...

Prioritise video

66% more qualified leads from video Once upon a time, video was little more than an interesting option ...

Prioritise now

40 years of research into marshmallows at Stanford University More than 40 years ago, research at Stanford University ...

Be remarkable

5 cows – but only one worth talking about In his book Purple Cow, Seth Godin highlighted the ...

Put quality ahead of quantity

Just 42% say their content is effective Research suggests that in the B2B environment, just 42% of marketers ...

Do not forget practicalities

51% re-tweet when asked to clearly A recent study found that audiences are more likely to share a ...

Get to the point

1760 is the optimal number of words One study found that the optimal length for a blog post ...

Embrace co-creation

60% challenged by producing engaging content Research suggests that 60% of marketers find the creation of engaging content ...

Embrace consistency

50% drop in engagement from multiple posts Research suggests that posting more than once a day on Facebook ...

Don’t fear repetition

DON’T FEAR REPETITION3 times per week minimum for Facebook Research suggests that if you are using Facebook, you ...

Partner with an influencer

63% of marketers intend to increase their influencer marketing budget There are those who will suggest that the ...