Target the smallest possible audience

63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private ...

Viral starts with knowing your target

75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s ...

Barriers to going viral

65% find it challenging to engage One thing that will become evident from reading the articles in this ...

What matters when going viral?

9 – 15 recounted a bad experience ‘Research suggests that dissatisfied customers tell between 9 and 15 people ...

Why bother going viral?

81% of consumers will pass on viral content Not all content goes viral, but research suggests that online ...

Create products with – not for – customers

1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of ...

20 e-mail marketing tips

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...

Boost sales and reduce costs with permission marketing

99% of consumers will share if you have permission Recent research found that 99% of consumers who receive ...

Embrace targeted external communication 

74% of large and 40% of smaller businesses have a community A recent study found that 74% of ...

Increase the frequency of communication

72% of communities used to gather data Recent research found that 72% of businesses with an online community, ...

Establish a shared vision, values and interests 

$12 billion invested in communities Recent research suggests that in 2019 some USD12 billion will be invested in ...

Secure a leader and followers. Identify outsiders

19% more spend by community members   A recent survey found that members of an online community or brand ...