Myer – the death of an iconic brand

20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered ...

Brand and branding are very different

BRAND AND BRANDING ARE NOT THE SAME81% of customers require trust before they purchase a brand Some 81% of ...

Forget advertising and look to culture

71% of employees report not being engaged with their job Research by Gallop in the United States found ...

Adopt a simple definition of brand

$1.6 trillion and growing There are more definitions of the word ‘brand’ than I care to consider, let ...

Present your brand consistently

33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build ...

Brand is the key to profitability

77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are ...

Strong brands increase productivity

1/21 - STRONG BRANDS INCREASE PRODUCTIVITY 50% more qualified applicants for a strong brand In his landmark book “Good ...

Use science to maximise lifetime value

5% can make you a great deal of moneyOnly fools view marketing as being the business of ...

Create a culture that differentiates

300,000 copies a year soldWorld-renowned management consultant and academic Peter Drucker once noted that ‘culture eats strategy ...

Develop a strategic competitive advantage

6 sources of a strategic competitive advantage Developing a sustainable strategic competitive advantage is not easy. However, ...

Identify an effective value proposition

50% increase in revenue after identifying the optimal value propositionAccording to e-commerce Manager, Jeff Hoogerhyde, a value ...

Differentiate through R&D

US$91.6 Billion in South Korea and US$23.3 billion in AustraliaSouth Korea spends US$91.6 billion (4.29% of GDP) ...