what is an ethical business?

In defining ‘ethical business,’ it is useful to consider three terms – morals, values, and ethics. Morals are – standards of behaviour or principles of right and wrong. Values are – principles or standards of behaviour; one’s judgement of what is important in life. Ethics are – moral principles that govern a person’s behaviour or the conducting of an activity. While […]

In defining ‘ethical business,’ it is useful to consider three terms – morals, values, and ethics. Morals are – standards of behaviour or principles of right and wrong. Values are – principles or standards of behaviour; one’s judgement of what is important in life. Ethics are – moral principles that govern a person’s behaviour or the conducting of an activity. While not synonyms, at least in so far as this discussion is concerned, there is enough similarity in these terms’ meanings to consider them such, at least in so far as this discussion is concerned. For this discussion, ‘ethical business’ describes an approach to businesses that reflects the consistent application of principles and standards of behaviour consistent with those of the broader community – and especially the stakeholders of the business. This definition provides for the notion that ethics, morals and values are rarely absolute and can vary radically from community to community and do vary…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE