SPEAKING

do one thing each day that scares you

An award-winning public speaker, I speak at conferences, seminars, training sessions and casual business functions.

Most speeches leverage my expertise in brand, marketing, communication and e-commerce and my experience as a brand consultant, marketing consultant, communication consultant and e-commerce consultant over 25 years. 

Popular topics incorporating principles i hold dear, include:

  • The end of the advertising era.
  • Forget advertising – branding is all about culture.
  • The future of cost-effective marketing is science.
  • Managing irrational consumers.
  • Leveraging 25 consumer cognitive biases.
  • The power of consumer insights.
  • The power of behavioural economics.
  • The power of ethical marketing.
  • Embracing empathy-based marketing.
  • Maximising customer lifetime value.
  • Exploding marketing the big marketing myths.
  • Brand strategy.
  • Marketing strategy.
  • Communication strategy.

Feel free to make up your own topic.

Pro-bono engagements accepted for good causes

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
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