Marketing Consultant
An award-winning public speaker, John is available to speak at conferences, seminars, training sessions and casual business functions.
Most speeches leverage my expertise in brand, marketing, communication and e-commerce and my experience as a brand consultant, marketing consultant, communication consultant and e-commerce consultant over 25 years.
Favoured topics reflecting principles i hold dear, include:
- Marketing, a subset of psychology, involves the management of behaviour to achieve social and/or commercial objectives
- Cost effective behaviour management requires a deep understanding of the audience and how to change their behaviour
- Brand is the management of perceptions to enhance productivity, performance, and profitability
- Advertising can attract traffic or enquiry – but brand and culture drive customer lifetime value
- Branding, a subset of brand, brings the brand to life eliminating the gap between optimal and actual brand
- Eliminating the gap between optimal and actual involves marketing and HR establishing the optimal culture
- Marketing and branding are more science than art – relying more on data that intuition and creative ideas
- Marketing and branding should and can be measurable and accountable
- Communication does not occur without a reciprocal process
Pro-bono engagements accepted for good causes
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