do one thing each day that scares you

An award-winning public speaker, John is available to speak at conferences, seminars, training sessions and casual business functions.

Most speeches leverage my expertise in brand, marketing, communication and e-commerce and my experience as a brand consultant, marketing consultant, communication consultant and e-commerce consultant over 25 years. 

Favoured topics reflecting principles i hold dear, include:

  • Marketing, a subset of psychology, involves the management of behaviour to achieve social and/or commercial objectives
  • Cost effective behaviour management requires a deep understanding of the audience and how to change their behaviour
  • Brand is the management of perceptions to enhance productivity, performance, and profitability
  • Advertising can attract traffic or enquiry – but brand and culture drive customer  lifetime value
  • Branding, a subset of brand, brings the brand to life eliminating the gap between optimal and actual brand
  • Eliminating the gap between optimal and actual involves marketing and HR establishing the optimal culture
  • Marketing and branding are more science than art – relying more on data that intuition and creative ideas
  • Marketing and branding should and can be measurable and accountable
  • Communication does not occur without a reciprocal process

Pro-bono engagements accepted for good causes

 Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits JOIN US