SPEAKING

An award-winning public speaker, John is available to speak at conferences, seminars, training sessions and casual business functions.

Most speeches leverage my expertise in brand, marketing, communication and e-commerce and my experience as a brand consultant, marketing consultant, communication consultant and e-commerce consultant over 25 years. 

Favoured topics reflecting principles i hold dear, include:

• Marketing, a subset of psychology, involves the management of behaviour to achieve social and/or commercial objectives
• Cost effective behaviour management requires a deep understanding of the audience and how to change their behaviour
• Brand is the management of perceptions to enhance productivity, performance, and profitability
• Advertising can attract traffic or enquiry – but brand and culture drive customer  lifetime value
• Branding, a subset of brand, brings the brand to life eliminating the gap between optimal and actual brand
• Eliminating the gap between optimal and actual involves marketing and HR establishing the optimal culture
• Marketing and branding are more science than art – relying more on data that intuition and creative ideas
• Marketing and branding should and can be measurable and accountable
• Communication does not occur without a reciprocal process

Pro-bono engagements accepted for good causes

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