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A brilliant insight it to achieving sustainable performance through the application of objective, lateral and critical thinking.
A GREAT READ
The Infinite Game
The Excellence Dividend
J Pulizzi and R Rose
Connecting the Dots
How Innovation Works
This highly readable book addresses all aspects of innovation – with hundreds of examples of innovation over the centuries – what drove them and the obstacles they overcame..
HBR 10 Must Reads
The Psychology of Stupidity
Jean – Francois Marmion
Good Strategy – Bad Strategy
21 Lessons for the 21st Century
Yuval Noah Harari
The environment in which we live and do businesses will change more in the next 5 years than the last 20. This book outstanding book addresses this change.
A brilliant book exploring the predictably irrational behaviour that drives consumer behaviour and its management.
Stephen Martin & Joseph Marks
This is a facinating book addressing strategic messaging and communication more broadly.
Stand Out Online
This is an easy read addressing the practical development and communication of a personal brand online.
Emily and Laurence Alison
This is an easy read about the all important subject of building and leveraging rapport, at home, at work and in love.
The Power of Habit
Habits play a central role in the behaviour of human beings, This is a great read about making and breaking habits.
Stand Out Online
This easy to read book outlines strategies for building a personal brand online – and it does it well.
Emily and Laurence Alison
There are very few things in marketing or business in general that rapport. This book tells how to build and retain it.
Richard Thaler and Cas Sunstein
This seminal work by a Nobel prize winning author, looks at using psychological triggers improving decision making.
An easy read, this work looks at the critical subject of emotional intelligence and how to leverage it to achieve your potential.
Daniel H Pink
Few things are more important in marketing than understanding what motivates behaviour. a great book. 2 million copies sold.
What Makes us Tick
If you want to market cost-effectively, it is essential that you know what makes we human beings tick. This easy-to -ead book paints a insightful picture of the human condition and consumer behaviour.
How to Write Better Copy.
If you write anything – you really should read this book. It will only take you 3 or 4 hours and they will be hours well spent. It is succinct, practical and insightful. Follow the link and buy it now. You will be pleased you did.
Change – How to Make Big Things Happen
Insights into how to cause an audience to behave as you want them to should receive our undivided attention. Everyone in marketing, and business more generally, should read this book.
The Power of Us
J Van Bavel & D. J. Packer
An excellent book looking at the vexed and critical issue of identity and how it impacts human behaviour. This is a book for any business person interested in understanding consumer behaviour.
Sizing People Up.
This FBI veteran’s account of how to determine how trustworthy an individual is – will have you captivated. After reading this you should be better able to determine who you can trust to do what and how to build trust
Nothing impacts success more than emotional intelligence. Summarising years of research, this book provides a great overview of emotional intelligence and how to develop it
Never Eat Alone.
Few things are more important in driving business success that relationships. This analysis of relationship dynamics and how to leveraging relationships to drive success is a must read.
The Coddling of the American Mind.
G Lukianoff and J Haidt.
If you want to understand where Trump came from, how universities have changed, the culture wars and why consumers in the 21st C do what they do – read this excellent book.
Nobel prize winning Thaler provides an excellent insight into the world of behavioural economics – as the power of traditional economics to explain consumer behaviour is increasingly being questioned
The Wisest One in the Room.
T Gilovich & Lee Ross
Clarity of thought is rare. It is also a skill that needs to be developed. This book will help you make better – wiser – decisions – and understand the decisons others make.