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RECOMMENDED READING

Here are some of the books that I have read recently. I recommend you read them too.
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A brilliant insight it to achieving sustainable performance through the application of objective, lateral and critical thinking
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A fantastic insight into business as it should be. A clear demonstration of the power of the infinite game and an infinite mindset. An easy read that will leave you thinking.
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This brilliant followup to In Search of Excellence, looks at the drivers of success in business in 2019. It is insightful, original and pragmatic. A must read for all marketers
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Marketing as we know it is dying. The power of community is growing and reducing the cost of marketing. here is the future of marketing.
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By any measure this is a brilliant book describing how to develop and leverage a truly innovative business. well worth reading Most interesting are the things a small business can do to become big.
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This highly readable book addresses all aspects of innovation – with hundreds of examples of innovation over the centuries – what drove them and the obstacles they overcame
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The best summary of 21st century trends in strategic planning since Vol. 1 A must read – easy to read – handbook for strategic planners.
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A great book – not so much about stupid people – as about people doing stupid things, the reasons and the remedie
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Powerful insights into the differences between good and bad strategy – diagnosing issues, developing guidelines and defining action.
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The environment in which we live and do businesses will change more in the next 5 years than the last 20. This book outstanding book addresses this change.
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A brilliant book exploring the predictably irrational behaviour that drives consumer behaviour and its management.
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This is a facinating book addressing strategic messaging and communication more broadly.
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Think Again
Adam Grant

A brilliant insight it to achieving sustainable performance through the application of objective, lateral and critical thinking.

A GREAT READ
The Infinite Game
Simon Sinek
A fantastic insight into business as it should be. A clear demonstration of the power of the infinite game and an infinite mindset. An easy read that will leave you thinking.
The Excellence Dividend
Tom Peters
This brilliant followup to In Search of Excellence, looks at the drivers of success in business in 2019. It is insightful, original and pragmatic. A must read for all marketers
Killing Marketing
J Pulizzi and R Rose
Marketing as we know it is dying. The power of community is growing and reducing the cost of marketing. here is the future of marketing.
Connecting the Dots
John Chambers
By any measure this is a brilliant book describing how to develop and leverage a truly innovative business. well worth reading Most interesting are the things a small business can do to become big.
How Innovation Works
Matt Ridley.

This highly readable book addresses all aspects of innovation – with hundreds of examples of innovation over the centuries – what drove them and the obstacles they overcame..

On Strategy(vol.2)
HBR 10 Must Reads
The best summary of 21st century trends in strategic planning since Vol. 1 A must read – easy to read – handbook for strategic planners.
The Psychology of Stupidity
Jean – Francois Marmion
A great book – not so much about stupid people – as about people doing stupid things, the reasons and the remedie
Good Strategy – Bad Strategy
Richard Rumelt
Powerful insights into the differences between good and bad strategy – diagnosing issues, developing guidelines and defining action.
21 Lessons for the 21st Century
Yuval Noah Harari

The environment in which we live and do businesses will change more in the next 5 years than the last 20. This book outstanding book addresses this change.

Predictably Irrational

Dan Ariely

A brilliant book exploring the predictably irrational behaviour that drives consumer behaviour and its management.  

Messages 

Stephen Martin & Joseph Marks

This is a facinating book addressing strategic messaging and communication more broadly. 

Stand Out Online

Natasha Courtney-Smith

This is an easy read addressing the practical development and communication of a personal brand online.

Rapport

Emily and Laurence Alison

This is an easy read about the all important subject of building and leveraging rapport, at home, at work and in love.

The Power of Habit

Charles Duhigg

Habits play a central role in the behaviour of human beings, This is a great read about making and breaking habits.  

Stand Out Online

Natasha Courtney

This easy to read book outlines strategies for building a personal brand online – and it does it well. 

Rapport

Emily and Laurence Alison

There are very few things in marketing or business in general that rapport. This book tells how to build and retain it. 

Nudge

Richard Thaler and Cas Sunstein

This seminal work by a Nobel prize winning author, looks at using psychological triggers   improving decision making.

Focus

Daniel Goleman

An easy read, this work looks at the critical subject of emotional intelligence and how to leverage it to achieve your potential.  

Drive

Daniel H Pink

Few things are more important in marketing than understanding what motivates behaviour. a great book. 2 million copies sold. 

What Makes us Tick

Hugh Mackay

If you want to market cost-effectively, it is essential that you know what makes we human beings tick. This easy-to -ead book paints a insightful picture of the human condition and consumer behaviour.

How to Write Better Copy.

Steve Harrison

If you write anything – you really should read this book. It will only take you 3 or 4 hours and they will be hours well spent. It is succinct, practical and insightful. Follow the link and buy it now. You will be pleased you did. 

Change – How to Make Big Things Happen

Damon Centola

Insights into how to cause an audience to behave as you want them to should receive our undivided attention.  Everyone in marketing, and business more generally, should read this book. 

The Power of Us

J Van Bavel & D. J. Packer

An excellent book looking at the vexed and critical issue of identity and how it impacts human behaviour. This is a book for any business person interested in understanding consumer behaviour.

Sizing People Up.

Robin Dreeke

This FBI veteran’s account of how to determine how trustworthy an individual is – will have you captivated. After reading this you should be better able to determine who you can trust to do what and how to build trust

Emotional Intelligence

Daniel Goldman

Nothing impacts success more than emotional intelligence. Summarising years of research, this book provides a great overview of emotional intelligence and how to develop it

Never Eat Alone.

Keith Ferrazzi

Few things are more important in driving business success that relationships. This analysis of relationship dynamics and how to leveraging relationships to drive success is a must read.

The Coddling of the American Mind.

G Lukianoff and J Haidt.

If you want to understand where Trump came from, how universities have changed, the culture wars and why consumers in the 21st C do what they do – read this excellent book.

Misbehaving

Richard Thaler

Nobel prize winning Thaler provides an excellent insight into the world of behavioural economics – as the power of traditional economics to explain consumer behaviour is increasingly being questioned

The Wisest One in the Room.

T Gilovich & Lee Ross

Clarity of thought is rare. It is also a skill that needs to be developed. This book will help you make better – wiser – decisions – and understand the decisons others make.