Think Again
Adam Grant
A brilliant insight it to achieving sustainable performance through the application of objective, lateral and critical thinking.
A GREAT READ
The Infinite Game
Simon Sinek
The Excellence Dividend
Tom Peters
Killing Marketing
J Pulizzi and R Rose
Connecting the Dots
John Chambers
How Innovation Works
Matt Ridley.
This highly readable book addresses all aspects of innovation – with hundreds of examples of innovation over the centuries – what drove them and the obstacles they overcame..
On Strategy(vol.2)
HBR 10 Must Reads
The Psychology of Stupidity
Jean – Francois Marmion
Good Strategy – Bad Strategy
Richard Rumelt
21 Lessons for the 21st Century
Yuval Noah Harari
The environment in which we live and do businesses will change more in the next 5 years than the last 20. This book outstanding book addresses this change.
Predictably Irrational
Dan Ariely
A brilliant book exploring the predictably irrational behaviour that drives consumer behaviour and its management.
Messages
Stephen Martin & Joseph Marks
This is a facinating book addressing strategic messaging and communication more broadly.
Stand Out Online
Natasha Courtney-Smith
This is an easy read addressing the practical development and communication of a personal brand online.
Rapport
Emily and Laurence Alison
This is an easy read about the all important subject of building and leveraging rapport, at home, at work and in love.
The Power of Habit
Charles Duhigg
Habits play a central role in the behaviour of human beings, This is a great read about making and breaking habits.
Stand Out Online
Natasha Courtney
This easy to read book outlines strategies for building a personal brand online – and it does it well.
Rapport
Emily and Laurence Alison
There are very few things in marketing or business in general that rapport. This book tells how to build and retain it.
Nudge
Richard Thaler and Cas Sunstein
This seminal work by a Nobel prize winning author, looks at using psychological triggers improving decision making.
Focus
Daniel Goleman
An easy read, this work looks at the critical subject of emotional intelligence and how to leverage it to achieve your potential.
Drive
Daniel H Pink
Few things are more important in marketing than understanding what motivates behaviour. a great book. 2 million copies sold.
What makes us Tick
Hugh Mackay
If you want to market cost-effectively, it is essential that you know what makes we human beings tick. This easy-to -ead book paints a insightful picture of the human condition and consumer behaviour.
How to write better copy.
Steve Harrison
If you write anything – you really should read this book. It will only take you 3 or 4 hours and they will be hours well spent. It is succinct, practical and insightful. Follow the link and buy it now. You will be pleased you did.
Change – How to make big things happen
Damon Centola
Insights into how to cause an audience to behave as you want them to should receive our undivided attention. Everyone in marketing, and business more generally, should read this book.