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Phone: 0402 273 350
Email: johnc@lincintegrated.com

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ABOUT DAVID JOHN CARLSON

For more than 25 years I have been advising all levels of government, public companies, private companies and not for profits on the development and implementation of brand, marketing and communication strategy. during this time, I have also written extensively and spoken to audiences across Australia, providing an alternative- evidence based approach to marketing and business more generally. With an academic background in psychology, education and business – I am committed to the objective thinking that drives return on investment, the lateral thinking that facilitates innovation and the understanding of human behaviour that facilitates cost effective branding, marketing and communication. I am a passionate believer in the ethical marketing and business practises that lead to sustainable performance in an increasingly sceptical community.

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Awards

AMI – Certified Practicing Marketer
Rostrum Club 42 – Speaker of the Year 2006, 2007, 2012
United Way – International Volunteer and Donor of the Year 2002
Rostrum – Finalist – WA Speaker of the Year 1996
Rotary – Paul Harris Fellow

Latest Blog

Myth fifteen – changing the advertisement will increase enquiries
Myth fourteen – education changes behaviour
Myth thirteen – I cannot afford to do research

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