ABOUT

Maximising performance requires developing and implementing strategies based on hard data and adapted to the specific requirements of the organisation, its markets and its competitive environment – in a world where there is no certainty, intuition is unreliable, relying on correlation is naive, everything is nuanced, and informed objectivity is critical.

For 30 years, I have worked with government, the private sector and individuals across Australia to identify opportunities and threats, developing strategies that maximise ROI.

As a researcher, I gather the data required to quantify opportunities and the strategies that will realise those opportunities.

As a strategist, I work with clients to develop cost-effective, data-driven, customer-centric strategies that will be fully implemented.

As an advisor, I work with clients to develop implementation processes and systems that support implementing optimum strategies.

As a director, I bring lateral thinking, consumer insights, strategic thinking, a long view, and an in-depth understanding of consumer behaviour.

As a speaker, I share my knowledge and leverage my writing and presentation skills to empower individuals to maximise their performance.

My academic background is in psychology, education, and business. I sit on several boards.

Without exception, I say it as I see it.

I am always up for a pot of tea and a chat.