Few things impact the success of an individual or an enterprise more than brand and culture, marketing and communication, business development and delivery. Strategies addressing these issues are central to maximising return on investment.
I write and support strategies that maximise return on investment.
Maximising return on investment requires corporate, branding, culture, marketing communication, business development, and delivery strategies that prioritise data and customer-centricity and that will be implemented.
As a strategist, I work with clients to write data-driven, customer-centric strategies that will be fully implemented.
As an advisor, I work with clients to gather and leverage consumer insights, develop strategies and support strategy implementation.
As a director, I bring lateral thinking, strategic insights, a long view, and an in-depth understanding of consumer behaviour.
I bring to my work more than 30 years of experience advising government and the private sector, including small, medium, and large businesses, across Australia.
My academic background is in psychology, education, and business.
I sit on several boards – commercial and not-for-profit.
Sharing my knowledge and leveraging my writing and speaking skills, are my passions.
My preference is to be engaged on a fixed fee basis to enable clients to budget with confidence.
Without exception, I say it as I see it, and I am always up for a pot of tea and a chat.