JOHN

question everything

As an advisor and as a company director, I develop and implement strategies to manage consumer behaviour to maximise performance to achieve sustainably lower costa and higher returns 

Over 30 years, I have learned that many Australian enterprises spend far too much on the wrong marketing initiatives and that refocusing on consumer behaviour can increase returns.

My primary expertise include:

  • Research – including customer insights and behavioural economics.
  • Brand – including defining, creating and communication a brand.
  • Marketing – addressing -product, experience, pricing, and distribution.
  • Communication – addressing both traditional and digital channels. 
  • Business development – systematic B2B business generation.

Areas in while I commonly work include:

  • E-commerce and omni-channel retailing.
  • Customer journey mapping and exploitation.
  • Product development – leveraging co-creation.
  • Maximising the lifetime value of customers.

I am passionate about encouraging a world inspired by a moral heart and delivered by objective, critical and lateral thinking. As a marketer, I am passionate about inspiring the ethical practise of marketing that maximises performance by delivering real value to consumers.

Thirty years working with consumer behaviour and strategic planning have taught me that addressing these passions requires that I focus on:

  • Data – enabling more reliable and profitable decisions than intuition.
  • Intellect – the objective, critical, and lateral interrogation of data.
  • Management – managing consumer behaviour to achieve objectives.
  • Innovation – generating fresh ideas that will drive performance.
  • Excellence – consistently delivering a competitive advantage.
  • Ethics – developing and living values that exceed stakeholder expectations.
  • Delivery – on time, to budget and to specification.

My academic background is in psychology, education, and business. I sit on several boards, both commercial and not for profit.

Over the years I have been variously called a brand strategist, culture consultant, marketing strategist, marketing advisor, communication strategist, e-commerce consultant or business strategist. The truth is, I am just a very smart person who works with smart people to manage consumer behaviour – developing and executive marketing strategies that ensure they achieve their social and commercial objectives.

My passion involves writing and speaking about these subjects and others relating to adopting a more intellectually sound approach to business and life in general.

Without exception – I say it as I see it.

I am always up for a pot of tea and a chat. 

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE