question everything


Inspired by a fascination with human behaviour, I pontificate about consumer behaviour and the management of that behaviour to deliver social and commercial objectives.

This pontification takes the form of speeches, books, blogs, newsletters, podcasts and advisory services – engaging with individuals and organisations I enjoy working with.

Known for my critical, objective and lateral thinking I am a well-regarded writer and public speaker. I says it as he sees it, and cuts through the crap in the quest for a superior performance.

Over the last 25 years I have advised organizations of all shapes and sizes, government and non-government, private and public, for profit and not for profit, all around Australia

I sits on several boards.

With an academic background in psychology, education, and business, I am highly suspicious of traditional marketing, branding and communication – preferring a more evidence-based approach.


My primary expertise is in:

  • branding
  • marketing
  • communication
  • writing
  • speaking

I work with a clients I believe in to develop branding strategies, and to direct the implementation of those strategies.

In collaboration with clients, I undertake market research, complete marketing audits and develop marketing strategies.

I also work with clients to develop communication strategies designed to address personal, corporate, and product messaging – addressing both digital and traditional media.

I am frequently engaged for strategic writing and content creation, and for speaking engagements, leveraging my expertise in branding, marketing and communication.