Most strategies fail because they are not well implemented. I work with clients to implement strategies that have the support of management and the team and, as such, will be fully implemented.
I work with clients to document detailed action plans and key performance indicators that can drive implementation. I advise on strategy monitoring and fine-tuning strategy over time to ensure optimum outcomes.
I also provide training, mentoring and coaching services. These are all part of a comprehensive marketing advisory service focused on maximising client return on investment.
My capacity to deliver results is enhanced by my track record working as a consultant and sitting on numerous boards over 30 years, addressing:
- Strategic planning.
- Marketing audits.
- Brand audits.
- Business development.
- Culture development.
- General advisory services.
Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:
- Data – enabling more reliable and profitable decisions than intuition.
- Intellect – the objective, critical, and lateral interrogation of data.
- Innovation – generating fresh ideas that will drive performance.
- Perspective – integrating immediate needs and long-term opportunities.
- Ethics – developing and living values that exceed stakeholder expectations.
- Engagement – ensuring that management, staff, and consultants are onboard.
- Delivery – on time, to budget and to specification.
As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment. As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented. As a director, I bring to the table lateral thinking, strategic insights, a long view, and an in-depth understanding of consumer behaviour.