Research is an essential tool for identifying opportunities, problems and solutions. It is also an effective tool for reducing risk. It offers the science needed to build optimum strategy.
I work with clients to define their strategic objectives and identify the information required to develop the optimum strategy. I then assist them in identifying and quantifying opportunities and identifying and resolving barriers to optimum performance.
I work with clients to identify the most cost-effective approach to sourcing the data required to make sound strategic decisions – drawing on my knowledge of consumer behaviour.
Commercial or otherwise, the best results are achieved when decisions are based on reliable data – minimising costs and maximising returns.
Research services include:
- Consumer insights.
- Customer surveys.
- Customer journey analysis.
- Market analysis.
- Market surveys.
- Focus groups and personal interviews.
As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment. As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented. As a director, I bring to the table lateral thinking, strategic insights, a long view, and an in-depth understanding of consumer behaviour.