MAKE EMPATHY YOUR COMPETITIVE ADVANTAGE.
The last missive in this series discussed the potential for ...
The last missive in this series discussed the potential for ...
The current series of missives began with me addressing three ...
Breaking from the current theme - now for something completely ...
There is a restaurant in West Perth that I used ...
Mindset Customer Value proposition. Competitive advantage. Pricing. One summer's day not so long ago, I ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....