Viral starts with knowing your target
75% of 18 to 24-year-olds and 8% of over 65s Research ...
75% of 18 to 24-year-olds and 8% of over 65s Research ...
65% find it challenging to engage One thing that will become ...
9 – 15 recounted a bad experience ‘Research suggests that dissatisfied ...
81% of consumers will pass on viral content Not all content ...
80 percent of online firms use viral marketing Viral marketing is ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....