Your customer is judging you right now
87% of executives rate reputation damage as more important as any ...
87% of executives rate reputation damage as more important as any ...
70% of the time average IQ trumps high IQ There is ...
90% of employees view empathy as important ‘Researchers generally define empathy ...
55% of the impact of face to face contact is ...
84 percent of B2B decision makers start the buying process ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....