BLOG

Reduce marketing costs by differentiating

Friday, April 10, 2020

US$925 billion market capitalisation Krispy Kreme has a market capitalisation of ...

Increase sales and margins through differentiation

Thursday, April 9, 2020

18% more for a woman than a man I hesitate to ...

Forget USP and go SCA

Wednesday, April 8, 2020

US$949.70 billion market capitalisation Alphabet is one of the largest corporations ...

Develop your own product category

Tuesday, April 7, 2020

6.1 billion units sold The 29th of June 2007 was a ...

Differentiate or burn cash

Monday, April 6, 2020

 US$33.87 billion and rising – the market capitalisation of UBER  For ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE