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Forget the notion that humans and animals think differently
In CONSUMER BEHAVIOUR

Forget the notion that humans and animals think differently

Wednesday, May 6, 2020

3 brains in every consumer I know, at school, you ...

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Use science to reduce marketing costs
In CONSUMER BEHAVIOUR

Use science to reduce marketing costs

Tuesday, May 5, 2020

21% increase in profitability with $0.00 additional promotional costsThe last ...

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Use science to maximise lifetime value
In BRAND AND BRANDING

Use science to maximise lifetime value

Monday, May 4, 2020

5% can make you a great deal of moneyOnly fools ...

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Create a culture that differentiates
In BRAND AND BRANDING

Create a culture that differentiates

Friday, May 1, 2020

300,000 copies a year soldWorld-renowned management consultant and academic Peter ...

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Develop a strategic competitive advantage
In BRAND AND BRANDING

Develop a strategic competitive advantage

Thursday, April 30, 2020

6 sources of a strategic competitive advantage Developing a sustainable ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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