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FIVE STRATEGIES FOR DEVELOPING A BRAND STORY.

Monday, September 19, 2022

  Hero and guide. Problem and solution. Success and celebration. Beliefs and values. Emotion and ...

FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CULTURE.

Monday, September 12, 2022

  Commitment Definition Strategy People Communication   MY PHILOSOPHY ON CULTURE Few in business would not have heard ...

FIVE STRATEGIES FOR MAXIMISING LIFETIME VALUE.

Monday, August 22, 2022

Conversion. Average sale. Repeat business. Referral. Monitoring. LIFETIME VALUE PHILOSOPHY. At the centre of my business ...

FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.

Tuesday, August 16, 2022

  Options Expectations Ease of purchase. Innovation Strategy  DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, ...

FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS

Monday, August 8, 2022

Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology.   Price is ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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