GREAT MARKETERS IN 2022 – ESTABLISH THEIR OWN TRIBE.
Much has been written about the growing divide between right ...
Much has been written about the growing divide between right ...
I have written in previous articles about the difference between ...
While advertising and promotion, more generally, can help build value ...
Myths are pervasive in marketing. Three big myths that seem ...
It may sound absurd, but no matter how much they ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....