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GREAT MARKETERS IN 2022 – EMBRACE THE POTENTIAL OF LIFETIME VALUE.

Monday, April 4, 2022

While advertising and promotion, more generally, can help build value ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE LIMITATIONS OF EDUCATION, VIRUSES, AND INFLUENCERS.

Monday, March 28, 2022

Myths are pervasive in marketing. Three big myths that seem ...

GREAT MARKETERS IN 2022 – KNOW THAT CONSUMERS DON’T KNOW WHAT THEY WANT.

Monday, March 21, 2022

It may sound absurd, but no matter how much they ...

GREAT MARKETERS IN 2022 – BUILD THEIR BRAND WITH PEOPLE – NOT GURUS.

Monday, March 14, 2022

Few subjects are discussed more and misunderstood more that ‘brand’ ...

GREAT MARKETERS IN 2022 – BUILD THEIR BRAND WITH PEOPLE – NOT GURUS.

Tuesday, March 8, 2022

Few subjects are discussed more and misunderstood more that ‘brand’ ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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