five strategies for maximising conversion rates.

The magnet. The journey The person. Shared values. No barriers.   PHILOSOPHY I have written at length about the importance of customer lifetime value – or, more importantly – maximising the average lifetime value of each enquiry. Maximising the average lifetime value of enquiries required maximising the rate at which enquiries are converted into customers.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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