Bring more strategy implementation inhouse

48% of marketing outsources There is much debate about the merits of outsourcing marketing activities, as opposed to ...

Avoid planning for its own sake

30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards ...

Place the highest priority on accountability

122% return on investment I have recently heard a lot of businesspeople question just how effective email marketing ...

Compound your competitive advantage

59.5% verified the power of a blue ocean strategy In 2004 Chan Kim and Renee Maugborgne pioneered the ...

Encourage people to talk about you

74% of consumers identify word-of-mouth as a key influencer What are your customers saying about you? Are ...

Leverage the human need for connection

36.5% will spend more if they are brand loyal Brand loyalty is the key to repeat business and ...

Add tangible value to each purchase

21% of marketing expenditure on existing customers Recent research found that an average of 61% of respondents’ revenue ...

Address conversion rates before enquiries

81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates ...

When fewer enquiries is more profitable

2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% ...

Identify the behaviours to be managed

IDENTIFY THE BEHAVIOURS TO BE MANAGED82% of customers expect an immediate response It might be that they are ...

Get your marketing objectives right

74% set marketing objectives – 51% achieve them most of the time I heard an Australia politician suggest ...

Stop writing and start recording

54% want more video content. Are your messages on video In the last missive in this series, I ...