MARKETING IS ALL ABOUT CONSUMER BEHAVIOUR.
I worked in advertising from 1989 to 2013. While it was most certainly the least rewarding period ...
STILL MORE ON STUPID MARKETING DECISIONS
Drop your arrogance and certainty – think again and again. The Blackberry was a Canadian product, launched in ...
TOO MANY STUPID DECISIONS
Stop Thinking You Are Smarter Than You Are. Remember Dunning-Kruger. A few years ago, I had the occasion ...
Bring more strategy implementation inhouse
48% of marketing outsources There is much debate about the merits of outsourcing marketing activities, as opposed to ...
Avoid planning for its own sake
30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards ...
Place the highest priority on accountability
122% return on investment I have recently heard a lot of businesspeople question just how effective email marketing ...
Compound your competitive advantage
59.5% verified the power of a blue ocean strategy In 2004 Chan Kim and Renee Maugborgne pioneered the ...
Encourage people to talk about you
74% of consumers identify word-of-mouth as a key influencer What are your customers saying about you? Are ...
Leverage the human need for connection
36.5% will spend more if they are brand loyal Brand loyalty is the key to repeat business and ...
Add tangible value to each purchase
21% of marketing expenditure on existing customers Recent research found that an average of 61% of respondents’ revenue ...
Address conversion rates before enquiries
81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates ...
When fewer enquiries is more profitable
2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% ...