Focus more resources on lifetime value

300% more for repeat than first-time customers The real limitation of advertising is that it does not fully ...

Use reference points to secure higher pricing

A reserve of $23.15 will secure higher bids than a reserve of $23.00  Janiszewski and Uly tested consumer valuations ...

Get the timing right to secure higher pricing

‘X for $29.00’ is better value than ‘$29.00 for X”  In marketing, perception is reality. Consumers buy based on ...

Drive margins with childhood associations

6 or 8 options can trump an unlimited number  It really does not make sense that consumers would ...

Increase the perception of value with precise terminology

$325,425 is lower than $325,000  You could be excused, dear reader, for thinking that my understanding of numbers ...

Increase income by reducing the pain of paying

51% of consumers prefer to shop online rather than in a store  A recent study found that 51% of consumers ...

Charge more where there is value

93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make ...

FREE is more complex than you think

76 when free – 24 when not free In a study of people in a night club, psychologist, ...

Eliminate the coma to lower the price

$1499 is cheaper than $1,499 In marketing, the truth is what ever the customer says it is. The ...

Make your price look better with a decoy

$125.00 can and did outsell $59.00 In his best-selling book Predictably Irrational, psychologist, researcher and lecturer at Duke ...

Embrace the logic of psychological pricing

$4.99 converts 4.67% and $5.00 converts 3.84% It is not so much a pricing strategy as a pricing ...

Embrace the margins in premium pricing

A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR ...