Focus more resources on lifetime value
300% more for repeat than first-time customers The real limitation of advertising is that it does not fully ...
Use reference points to secure higher pricing
A reserve of $23.15 will secure higher bids than a reserve of $23.00 Janiszewski and Uly tested consumer valuations ...
Get the timing right to secure higher pricing
‘X for $29.00’ is better value than ‘$29.00 for X” In marketing, perception is reality. Consumers buy based on ...
Drive margins with childhood associations
6 or 8 options can trump an unlimited number It really does not make sense that consumers would ...
Increase the perception of value with precise terminology
$325,425 is lower than $325,000 You could be excused, dear reader, for thinking that my understanding of numbers ...
Increase income by reducing the pain of paying
51% of consumers prefer to shop online rather than in a store A recent study found that 51% of consumers ...
Charge more where there is value
93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make ...
FREE is more complex than you think
76 when free – 24 when not free In a study of people in a night club, psychologist, ...
Eliminate the coma to lower the price
$1499 is cheaper than $1,499 In marketing, the truth is what ever the customer says it is. The ...
Make your price look better with a decoy
$125.00 can and did outsell $59.00 In his best-selling book Predictably Irrational, psychologist, researcher and lecturer at Duke ...
Embrace the logic of psychological pricing
$4.99 converts 4.67% and $5.00 converts 3.84% It is not so much a pricing strategy as a pricing ...
Embrace the margins in premium pricing
A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR ...