FOCUS ON BEHAVIOUR NOT ADVERTISING

Which aspect of marketing cost the most? The answer is almost certainly – advertising? Here is another ...

FIVE TIPS FOR REDUCING THE COST OF BRANDING. 

Burning money on branding is more common than most marketers think. Because few businesses truly understand what ...

FIVE TIPS FOR REDUCING THE COST OF MARKETING. 

To reduce marketing costs - engage with customers, not competitors. Research in the United States in 2018 found ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 5

Management academic and guru Peter Drucker once noted that ‘culture eats strategy for breakfast. He was right! ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 4

Creating the optimum culture is central to creating the optimum brand and customer experience. Establishing the optimum ...

CIRCLE OF COMPETENCE

In 1996, Warren Buffett told his shareholders, "You don't have to be an expert on every company, ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 3

There are arguably no issues more important in marketing than brand and branding. The optimal brand is ...

AMARA’S LAW

Amara's Law has to do with how people think about the future and the belief that the ...

MOORE’S LAW

Moore's law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years. ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 1

A brand can and should add value to a product and or a business. It can and ...

OCCAM’S RAZOR

Last week we discussed Hanlon's Razor. This week we will discuss Occam's Razor. Be assured that this ...

FIVE TIPS FOR CREATING THE PRODUCT YOUR MARKET WILL BUY.

At a conference, Scott Galloway, Professor of Marketing at New Your University, asked his audience –' What ...