GREAT MARKETERS IN 2022 – UNDERSTAND THAT MARKETING IS ALL ABOUT PSYCHOLOGY, NOT CREATIVITY.
Advertising agencies pride themselves in their 'creativity.' Without even taking the trouble to define 'creativity', most advertising ...
Advertising agencies pride themselves in their 'creativity.' Without even taking the trouble to define 'creativity', most advertising ...
Marketing texts and gurus talk a great deal about the importance of a customer-centric approach to marketing ...
Founded in 1886, The Coca-Cola Company is today the world's largest soft drink manufacturer. Demonstrating its power ...
I will never cease to be amazed by the human pursuit of silver bullets. While the concept ...
If you search business development on the internet, you will find that most of the references and ...
Much has been written about the growing divide between right and left – progressives and conservatives – ...
I have written in previous articles about the difference between an organisation's or, indeed, individuals, optimum and ...
While advertising and promotion, more generally, can help build value into a brand, its primary role, in ...
Myths are pervasive in marketing. Three big myths that seem to be doing the rounds over recent ...
It may sound absurd, but no matter how much they might think they do, consumers don’t know ...
Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’ These terms can of course, ...
Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’ These terms can of course, ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....