FREE is more complex than you think

76 when free – 24 when not free In a study of people in a night club, psychologist, ...

Eliminate the coma to lower the price

$1499 is cheaper than $1,499 In marketing, the truth is what ever the customer says it is. The ...

Make your price look better with a decoy

$125.00 can and did outsell $59.00 In his best-selling book Predictably Irrational, psychologist, researcher and lecturer at Duke ...

Embrace the logic of psychological pricing

$4.99 converts 4.67% and $5.00 converts 3.84% It is not so much a pricing strategy as a pricing ...

Embrace the margins in premium pricing

A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR ...

Embrace the potential of segmentation pricing

$1.34 to $1.55 to 1.36 to $1.61 to $1.35 in a month In less than a month in ...

Own a market using penetration pricing

Free for 30 days and then $14.00/ month – free for 30 days and the $4.99/ month When ...

Make economy pricing credible

London to Lisbon $121.00, London to Barcelona $52.00 and London to Dublin $37.00 Ryan Air is the master ...

A pricing strategy delivers higher profits than pricing tactics

70 million units at $10,00 in the holiday season An Apple iPhone sells for around $1,000 and the ...