MARKETING IS ALL ABOUT CONSUMER BEHAVIOUR. 

I worked in advertising from 1989 to 2013. While it was most certainly the least rewarding period ...

STILL MORE ON STUPID MARKETING DECISIONS 

Drop your arrogance and certainty – think again and again. The Blackberry was a Canadian product, launched in ...

TOO MANY STUPID DECISIONS

Stop Thinking You Are Smarter Than You Are. Remember Dunning-Kruger.  A few years ago, I had the occasion ...

Bring more strategy implementation inhouse

48% of marketing outsources There is much debate about the merits of outsourcing marketing activities, as opposed to ...

Avoid planning for its own sake

30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards ...

Place the highest priority on accountability

122% return on investment I have recently heard a lot of businesspeople question just how effective email marketing ...

Compound your competitive advantage

59.5% verified the power of a blue ocean strategy In 2004 Chan Kim and Renee Maugborgne pioneered the ...

Encourage people to talk about you

74% of consumers identify word-of-mouth as a key influencer What are your customers saying about you? Are ...

Leverage the human need for connection

36.5% will spend more if they are brand loyal Brand loyalty is the key to repeat business and ...

Add tangible value to each purchase

21% of marketing expenditure on existing customers Recent research found that an average of 61% of respondents’ revenue ...

Address conversion rates before enquiries

81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates ...

When fewer enquiries is more profitable

2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% ...