HOW YOU COULD BE MAKING THE SAME MISTAKES AS QANTAS.
NYU marketing professor Scott Galloway described advertising as akin to a 'turd floating in a swimming pool' – suggesting ...
ROUNDING CAN REDUCE SALES
Researchers Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali conducted many studies looking at the effects of ...
HOW TO CAUSE CUSTOMERS TO FORGET ABOUT PRICE.
HOW TO CAUSE CUSTOMERS TO FORGET ABOUT PRICE. ...
WE ARE VICTIMS OF COLLECTIVE ILLUSION.
A recent report on the Reserve Bank of Australia highlighted the dangers of ‘group think’ in setting ...
HOW TO TEST SACRED COWS.
Few businesses on the planet have been more successful than IKEA. Established in 1943, the world's 8th largest ...
$39 CAN BE CHEAPER THAN $34.
We are all familiar with the concept of products priced at $39 selling better than the same ...
WIN BIG – BY THINKING SMALL
Research by Deloitte found that businesses satisfying an accepted criterion for being considered 'customer focused' are 60% more profitable ...
TO MAXIMISE CUSTOMER LOYALTY – OFFER AN EXCEPTIONAL EXPERIENCE.
Few subjects, at least in conversation, attract more attention than customer experience – and with good reason. ...
TO MAXIMISE SALES – OFFER MORE THAT A GREAT WIDGET.
Customer experience is a crucial aspect of business success, and numerous statistics highlight its importance. Here are ...
TO MAXIMISE SALES – START WITH A F***ING GREAT PRODUCT
Scott Galloway, professor of marketing at New York University's Stern School, once asked an audience – "What ...
TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.
The most common pricing model for most products and businesses is 'cost-plus' – where the sale price ...
TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.
Have you ever cut your fingers opening the packaging on a razor blade or battery purchase? I ...