PORTERS FIVE FORCES

Michael Porter is a Professor in the Harvard Business School. He is perhaps the most respected business ...

HSIEH’S LAW

I coined the title Hsieh's Law - to refer to the importance that Zappo's founder Tony Hsieh ...

KAHNEMAN’S FAST AND SLOW THINKING

Daniel Kahneman won the Nobel Prize in Economics for his work in behavioural economics – the first ...

MAXIMISE CONVERSION RATES – PART 1.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

DUNBAR’S NUMBER

Oxford University anthropologist Robin Dunbar found a correlation between primate brain size and average social group size. ...

MARKETING IS ALL ABOUT CONSUMER BEHAVIOUR. 

I worked in advertising from 1989 to 2013. While it was most certainly the least rewarding period ...

STILL MORE ON STUPID MARKETING DECISIONS 

Drop your arrogance and certainty – think again and again. The Blackberry was a Canadian product, launched in ...

TOO MANY STUPID DECISIONS

Stop Thinking You Are Smarter Than You Are. Remember Dunning-Kruger.  A few years ago, I had the occasion ...

Bring more strategy implementation inhouse

48% of marketing outsources There is much debate about the merits of outsourcing marketing activities, as opposed to ...

Avoid planning for its own sake

30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards ...

Place the highest priority on accountability

122% return on investment I have recently heard a lot of businesspeople question just how effective email marketing ...

Compound your competitive advantage

59.5% verified the power of a blue ocean strategy In 2004 Chan Kim and Renee Maugborgne pioneered the ...