FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.

  Options Expectations Ease of purchase. Innovation Strategy  DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, not the marketer, defines the optimum distribution ...

FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS

Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology.   Price is one of the most important issues in ...

FIVE STRATEGIES FOR DELIVERING A CUSTOMER EXPERIENCE THAT DRIVES PERFORMANCE.

Certainty and simplicity. Artificial serendipity. Partner in life. Personalisation Delivery There is much talk these days about customer experience or 'CX.' But ...

FIVE STRATEGIES FOR ELIMINATING WASTE IN MARKETING.

  Target the smallest possible market. Establish a brand community. Eliminate direct competition. Develop the optimum product. Focus on lifetime value.    In the ...

FIVE STRATEGIES FOR BRICKS AND MORTAR PROSPERITY IN A DIGITAL WORLD – AND THE LESSONS FOR OTHER BUSINESSES

Customer lifetime value. Customer experience. Omnichannel retailing. Targeting Shopping local. Bricks and mortar retailing has had its barriers to profitability over recent ...

FIVE MEGA MARKETING TRENDS BUSINESSES CAN LEVERAGE IN POST-COVID 2022

Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling   There are many short-term trends and long-term trends of which businesses need to be aware. Both ...

FIVE CHARACTERISTICS OF THE OPTIMUM MARKETING STRATEGY.

Destination. Focus. Knowledge. Product. Perception.   Research suggests that some 50% of businesses do not have a documented marketing strategy. Many businesses have no marketing ...

GREAT MARKETERS IN 2022 – EMBRACE THE CHANGED WORLD CREATED BY COVID 19

A lot has changed due to the COVID 19 pandemic. When the pandemic was at its worst ...

GREAT MARKETERS IN 2022 – UNDERSTAND AND EMBRACE THE POWER OF SENSORY MARKETING.

Have you ever walked past a Bakers Delight store and felt the immediate impact of the smell ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE FACTORS DRIVING CONSUMER BEHAVIOUR

When identifying the target markets for a product or brand, it is important to know what factors ...

GREAT MARKETERS IN 2022 – RECOGNISE THE CUES THAT CAN INFLUENCE BEHAVIOUR

Consumer behaviour, while often irrational, is almost always predictable, given the availability of the relevant data. Thanks ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE IMPORTANCE OF CUSTOMER EXPERIENCE

Customer experience (sometimes labelled CX) is a hot topic in 2022. It has been a hot topic ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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