Put lifetime value ahead of enquiries

91% see more profit in customer lifetime value  A recent US study found that 91% of businesses are ...

Opportunities are getting older

51% of all expenditure involves people over 50 years of age A recent study found that 51% of ...

Rising under-employment is inevitable

30% of labour replaced by AI by 2030 Predictions about the impact of artificial intelligence (AI) on employment ...

The era of customer interactions is ending

85% of customer interactions with no human contact A recent study by an international research company ,  predicts that ...

Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Let the customer decide how they want to buy

90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is ...

Avoid guesswork – track and analyse everything

8/13 - AVOID GUESSWORK – ANALYSE AND TRACK EVERYTHING100+ platform options I am often accused of being ...

Tap into new habits

21 days to recognition and 66 to an automatic response Folk law would have it that it takes ...

Embrace panic buying

76% increase in toilet roll sales One study suggested that toilet roil sales increased by 76% in ...

Stop engaging difficult people

44.4% have experienced customer violence or abuse  Few of us are in a position where we can pick ...

Get over it and speak up

70% say that presentation skills are critical to career success Public speaking is central to effective customer engagement, ...

Be someone others want to engage with

3% of people consider salespeople trustworthy How would you feel about engaging with someone you don’t trust? While ...