Marketing Consultant
85% of customer interactions with no human contact A recent study by an international research company , predicts that by 2020, some 85% of customer interactions will be managed with human contact. Another survey by the international accounting firm, PWC, in 2019 found that 72% of business decision-makers consider artificial intelligence a ‘business advantageThese percentages point…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....