the era of customer interactions is ending

85% of customer interactions with no human contact A recent study by an international research company ,  predicts that by 2020, some 85% of customer interactions will be managed with  human contact. Another survey by the international accounting firm, PWC, in 2019 found that 72% of business decision-makers consider artificial intelligence a ‘business advantage These percentages […]

85% of customer interactions with no human contact A recent study by an international research company ,  predicts that by 2020, some 85% of customer interactions will be managed with  human contact. Another survey by the international accounting firm, PWC, in 2019 found that 72% of business decision-makers consider artificial intelligence a ‘business advantageThese percentages point to the significant change that is occurring in today’s business environment.A study by Adobe Digital found that the average number of references to artificial intelligence in business media is increasing at a rate of 70% per year . It is interesting to reflect that the capacity of the Apollo 11 computer in 1969 was just 4kB. This is staggering when compared with the current Apple iPhone at 512kB. It does not come close to the size of a mid-range computer or within a bull’s roar of the capacity of the quantum computers being developed.These statistics, among…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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