rising under-employment is inevitable

30% of labour replaced by AI by 2030 Predictions about the impact of artificial intelligence (AI) on employment abound. One recent estimate suggests that by 2303 some 30% of jobs currently completed by human beings will become obsolete as robots and computers replace people. Other predictions suggest that this estimate is conservative.What we do know,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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