Marketing Consultant
91% say that business culture is critical Recent research supports previous research highlighting the importance of a strong, customer-focused business culture. One study found that 91% of managers consider a candidate’s alignment with the business culture to be critical. The end of the pandemic lockdown seems as good a time as any to ensure that…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....