Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising conversion rates, […]

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising conversion rates, margins, the average sales per customer, repeat business rates and referral rates.  Here are five tips for – maximising margins in 2021.  To maximise margins – give customers certainty and uncertainty This is the first of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents a business opportunity. This thought deals with certainty and uncertainty. Every consumer wants the certainty that they will be safe, comfortable, secure, protected and looked after. All consumers want to know that the sun will rise, and their car will start…