Marketing Consultant
Also known as the ‘Two Factory Theory’ and the ‘Dual Factor Theory,’ the Motivation Theory developed by Frederick Herzberg, postulates that in the workplace (and I would argue most environments) there are two factors that can cause dissatisfaction: Hygiene Motivational Hygiene Factors do not give positive satisfaction or lead to higher motivation, though dissatisfaction results from…
Already member? Log in
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....