Myer – the death of an iconic brand
20c – the price of failure at Myer Myer was established ...
Brand and branding are very different
BRAND AND BRANDING ARE NOT THE SAME81% of customers require ...
Forget advertising and look to culture
71% of employees report not being engaged with their job Research ...
Adopt a simple definition of brand
$1.6 trillion and growing There are more definitions of the word ...
Present your brand consistently
33% increase in revenue from consistent branding Warren Buffet famously noted ...