EMBRACE THE PREDICTABLY IRRATIONAL BEHAVIOUR OF CONSUMERS.
Most human beings like to think they are rational and ...
BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.
Human beings like to think of themselves as rational. However, ...
MARKETING IS ALL ABOUT CONSUMER BEHAVIOUR.
I worked in advertising from 1989 to 2013. While it ...
STILL MORE ON STUPID MARKETING DECISIONS
Drop your arrogance and certainty – think again and again. The ...
MORE ON STUPID MARKETING DECISIONS
Stop thinking your customers decide rationally – because they don't. Rational ...