GREAT MARKETERS IN 2022 – RATHER THAN CLAIMING TO BE CUSTOMER-CENTRIC – ARE CUSTOMER-CENTRIC.

Saturday, May 14, 2022

Marketing texts and gurus talk a great deal about the ...

GREAT MARKETERS IN 2022 – WORK WITH, RATHER THAN DICTATING TO THEIR MARKET.

Saturday, May 14, 2022

Founded in 1886, The Coca-Cola Company is today the world's ...

GREAT MARKETERS IN 2022 – KNOW THAT ESG IS JUST ANOTHER SET OF INITIALS.

Monday, May 2, 2022

I will never cease to be amazed by the human ...

GREAT B2B MARKETERS IN 2022 – UNDERSTAND THAT BUSINESS DEVELOPMENT IS NOT ALL ABOUT NEW CLIENTS

Monday, April 25, 2022

If you search business development on the internet, you will ...

GREAT MARKETERS IN 2022 – ESTABLISH THEIR OWN TRIBE.

Saturday, April 23, 2022

Much has been written about the growing divide between right ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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