FIVE PLUS CONSUMER TRENDS IN 2023
Changed by the epidemic. More environmentally conscious. Health and well-being focused. Increasingly demanding. Besotted ...
Changed by the epidemic. More environmentally conscious. Health and well-being focused. Increasingly demanding. Besotted ...
Target the smallest possible market. Establish a brand community. Eliminate direct competition. Develop ...
Differentiation. Positioning. Value proposition. Competitive advantage. Sensitivity and flexibility. CUSTOMER ELIMINATION PHILOSOPHY. On more than one ...
Product. Experience. Values. Relationships. Culture. BRAND PHILOSOPHYConsistent with my view that great marketing has the ...
Canadian Paul Bloom, perhaps the world's leading researcher and author on ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....