FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.

Tuesday, August 16, 2022

  Options Expectations Ease of purchase. Innovation Strategy  DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, ...

FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS

Monday, August 8, 2022

Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology.   Price is ...

FIVE STRATEGIES FOR DELIVERING A CUSTOMER EXPERIENCE THAT DRIVES PERFORMANCE.

Monday, August 1, 2022

Certainty and simplicity. Artificial serendipity. Partner in life. Personalisation Delivery There is much talk these ...

FIVE STRATEGIES FOR ELIMINATING WASTE IN MARKETING.

Monday, July 25, 2022

  Target the smallest possible market. Establish a brand community. Eliminate direct competition. Develop ...

FIVE STRATEGIES FOR BRICKS AND MORTAR PROSPERITY IN A DIGITAL WORLD – AND THE LESSONS FOR OTHER BUSINESSES

Monday, July 18, 2022

Customer lifetime value. Customer experience. Omnichannel retailing. Targeting Shopping local. Bricks and mortar retailing has ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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