82% of incentives are merchandise or travel

Friday, July 19, 2019

 A US survey of businesses with highly successful incentive programmes ...

14 cents are not always 14 cents – and zero is often more

Thursday, July 18, 2019

Psychologist and behavioural economist, Dan Ariely, and colleague Kristina Shampan’er ...

85% of consumers are dissatisfied with their phone experience

Wednesday, July 17, 2019

A recent survey found that 85% of consumers were dissatisfied ...

60% – 80% abandonment rate – frightening

Tuesday, July 16, 2019

 Research has consistently shown that online shopping sites have a ...

80% of decisions do not involve the frontal cortex

Monday, July 15, 2019

Research by the likes of Daniel Kahneman has looked at ...