EMBRACE THE PREDICTABLY IRRATIONAL BEHAVIOUR OF CONSUMERS.

Sunday, June 20, 2021

 Most human beings like to think they are rational and ...

BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.

Sunday, June 13, 2021

 Human beings like to think of themselves as rational. However, ...

MARKETING IS ALL ABOUT CONSUMER BEHAVIOUR. 

Tuesday, June 8, 2021

I worked in advertising from 1989 to 2013. While it ...

STILL MORE ON STUPID MARKETING DECISIONS 

Monday, May 31, 2021

Drop your arrogance and certainty – think again and again. The ...

MORE ON STUPID MARKETING DECISIONS 

Monday, May 24, 2021

Stop thinking your customers decide rationally – because they don't.  Rational ...