TO ATTRACT AND RETAIN THE BEST STAFF – CO-CREATE YOUR BRAND
Attracting and retaining the best staff has never been more ...
Attracting and retaining the best staff has never been more ...
The last missive in this series discussed the potential for ...
The current series of missives began with me addressing three ...
Breaking from the current theme - now for something completely ...
There is a restaurant in West Perth that I used ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....