GREAT MARKETERS IN 2022 – EMBRACE THE CHANGED WORLD CREATED BY COVID 19

Monday, June 27, 2022

A lot has changed due to the COVID 19 pandemic. ...

GREAT MARKETERS IN 2022 – UNDERSTAND AND EMBRACE THE POWER OF SENSORY MARKETING.

Monday, June 20, 2022

Have you ever walked past a Bakers Delight store and ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE FACTORS DRIVING CONSUMER BEHAVIOUR

Monday, June 13, 2022

When identifying the target markets for a product or brand, ...

GREAT MARKETERS IN 2022 – RECOGNISE THE CUES THAT CAN INFLUENCE BEHAVIOUR

Monday, June 6, 2022

Consumer behaviour, while often irrational, is almost always predictable, given ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE IMPORTANCE OF CUSTOMER EXPERIENCE

Thursday, June 2, 2022

Customer experience (sometimes labelled CX) is a hot topic in ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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