FIVE PLUS CONSUMER TRENDS IN 2023

Monday, January 30, 2023

Changed by the epidemic. More environmentally conscious. Health and well-being focused. Increasingly demanding. Besotted ...

FIVE STRATEGIES FOR ELIMINATING WASTE IN MARKETING.

Monday, December 26, 2022

Target the smallest possible market. Establish a brand community. Eliminate direct competition. Develop ...

Reduce marketing costs by eliminating the competition.

Friday, December 23, 2022

Differentiation. Positioning. Value proposition. Competitive advantage. Sensitivity and flexibility.    CUSTOMER ELIMINATION PHILOSOPHY. On more than one ...

FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING. 

Thursday, December 22, 2022

Product. Experience. Values. Relationships. Culture.  BRAND PHILOSOPHYConsistent with my view that great marketing has the ...

GREAT MARKETERS IN 2022 – UNDERSTAND AND LEVERAGE EMPATHY

Wednesday, December 21, 2022

Canadian Paul Bloom, perhaps the world's leading researcher and author on ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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