TO ATTRACT AND RETAIN THE BEST STAFF – CO-CREATE YOUR BRAND

Tuesday, June 6, 2023

Attracting and retaining the best staff has never been more ...

MAKE EMPATHY YOUR COMPETITIVE ADVANTAGE.

Saturday, April 15, 2023

The last missive in this series discussed the potential for ...

MAKE CULTURE YOUR COMPETITIVE ADVANTAGE.

Saturday, April 1, 2023

  The current series of missives began with me addressing three ...

LESSONS BUSINESS CAN LEARN FROM RELIGION

Saturday, March 25, 2023

Breaking from the current theme - now for something completely ...

UNLEASH A MARKETING SUPERPOWER – CONNECTION.

Saturday, March 18, 2023

  There is a restaurant in West Perth that I used ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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