GREAT MARKETERS IN 2022 – RATHER THAN CLAIMING TO BE CUSTOMER-CENTRIC – ARE CUSTOMER-CENTRIC.
Marketing texts and gurus talk a great deal about the ...
Marketing texts and gurus talk a great deal about the ...
Founded in 1886, The Coca-Cola Company is today the world's ...
I will never cease to be amazed by the human ...
If you search business development on the internet, you will ...
Much has been written about the growing divide between right ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....