My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
AI, Analytics, and the New Machine Age
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Research by Complete found that 93% ...
76 when free – 24 when not free
In a study ...
$1499 is cheaper than $1,499
In marketing, the truth is what ...
$125.00 can and did outsell $59.00
In his best-selling book Predictably ...
Researcher, Poundstone tested the estimated value of a house. Two ...