FIVE STRATEGIES FOR IDENTIFYING THE OPTIMUM BRAND.

Monday, December 5, 2022

Bring the customer to life. Identify a sustainable point of difference. Create ...

FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CUSTOMER EXPERIENCE.

Wednesday, November 16, 2022

  The touchpoints. Be remarkable Manage emotions. Create insiders Personalisation    CUSTOMER-CENTRIC MARKETING To be ethical, marketing and ...

FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRICING STRATEGY

Tuesday, November 15, 2022

  Supply and demand. Selling and buying. Outputs and inputs. Context and anchors. Psychology and ...

FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRODUCT

Monday, November 14, 2022

  Co-creation. Balance. Differentiation. Continuous improvement. Add value.   CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. ...

FIVE STRATEGIES FOR LEVERAGING THE OPTIMUM TARGET MARKET

Monday, November 7, 2022

  Review the priorities. Segment the market. Understand the market. Identify the opportunities. Review the ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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