Reduce marketing costs without reducing returns

1/20 – Aim to own a small market A smaller market costs less to address and is ...

Profit from better e-marketing

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...

Reduce your advertising by investing in marketing

Euro 780 million in one quarter In the 2019 financial year, Myer, with its multi-million-dollar advertising budget reported ...

Ensure your content is consumed

1/5 - Make your content as accessible and engaging as possible   Content is not king - but quality ...

20 TIPS FOR REDUCING MARKETING COSTS

1/20 – Aim to own a small market A smaller market costs less to address and is ...

Don’t rely on supply and demand

65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...

Value is relative and audience specific

65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...

Value trumps cost plus every time

7% the average premium women pay A recent study by the New York department of consumer affairs ...

Myth twenty – qantas is playing politics

77% of consumers would be prepared to pay extra This is a very new myth. It is ...

Myth nineteen – more customers are everything

300% more spent by repeat customers The obsession with advertising is directly related to the obsession with attracting ...

Myth eighteen – quality will ensure success

$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the ...

Myth seventeen – the lowest price wins

$2.50 beer outsells $1.80 beer One of a number of renowned studies by pricing guru, William Pound, found ...