HERZBERG MOTIVATION THEORY

Also known as the 'Two Factory Theory' and the 'Dual Factor Theory,' the Motivation Theory developed by ...

Reduce marketing costs without reducing returns

1/20 – Aim to own a small market A smaller market costs less to address and is ...

Profit from better e-marketing

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...

Reduce your advertising by investing in marketing

Euro 780 million in one quarter In the 2019 financial year, Myer, with its multi-million-dollar advertising budget reported ...

Ensure your content is consumed

1/5 - Make your content as accessible and engaging as possible   Content is not king - but quality ...

20 TIPS FOR REDUCING MARKETING COSTS

1/20 – Aim to own a small market A smaller market costs less to address and is ...

Don’t rely on supply and demand

65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...

Value is relative and audience specific

65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...

Value trumps cost plus every time

7% the average premium women pay A recent study by the New York department of consumer affairs ...

Myth twenty – qantas is playing politics

77% of consumers would be prepared to pay extra This is a very new myth. It is ...

Myth nineteen – more customers are everything

300% more spent by repeat customers The obsession with advertising is directly related to the obsession with attracting ...

Myth eighteen – quality will ensure success

$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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