Reduce marketing costs without reducing returns
1/20 – Aim to own a small market A smaller market costs less to address and is ...
Profit from better e-marketing
1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...
Reduce your advertising by investing in marketing
Euro 780 million in one quarter In the 2019 financial year, Myer, with its multi-million-dollar advertising budget reported ...
Ensure your content is consumed
1/5 - Make your content as accessible and engaging as possible Content is not king - but quality ...
20 TIPS FOR REDUCING MARKETING COSTS
1/20 – Aim to own a small market A smaller market costs less to address and is ...
Don’t rely on supply and demand
65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...
Value is relative and audience specific
65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman ...
Value trumps cost plus every time
7% the average premium women pay A recent study by the New York department of consumer affairs ...
Myth twenty – qantas is playing politics
77% of consumers would be prepared to pay extra This is a very new myth. It is ...
Myth nineteen – more customers are everything
300% more spent by repeat customers The obsession with advertising is directly related to the obsession with attracting ...
Myth eighteen – quality will ensure success
$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the ...
Myth seventeen – the lowest price wins
$2.50 beer outsells $1.80 beer One of a number of renowned studies by pricing guru, William Pound, found ...