don’t rely on supply and demand

65 gives rise to 45%, and 10 gives rise to 25% Studying unknown quantities, researchers Tversky and Kahneman asked two samples what percentage of African countries were members of the ‘United Nations’. The first group was primed with the number 65 and reported an average of 45%. The second sample was primed with the number…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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