77% of consumers would be prepared to pay extra This is a very new myth. It is a myth that is currently being perpetrated by politicians. The myth is that by getting involved with environmental issues such as climate change, and social issues such as same-sex marriage, corporations like Qantas are getting involved in politics […]

77% of consumers would be prepared to pay extra This is a very new myth. It is a myth that is currently being perpetrated by politicians. The myth is that by getting involved with environmental issues such as climate change, and social issues such as same-sex marriage, corporations like Qantas are getting involved in politics at the expense of their shareholders. The Australian government has recently called on corporations to stick to their knitting.The reality is, however, in addressing issues such as climate change and same-sex marriage – these corporations, including Qantas, are most certainly sticking to their knitting and most certainly looking after the interests of shareholders. Consider: in the plebiscite, 61.6% of Australians voted in favour of same-sex marriage 70 per cent of Australians believe climate change is occurring (up from 64 per cent in 2012) Given these numbers, it seems reasonable to suggest that Qantas and other…