profit from better e-marketing

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it for me?’ Your emails to be read consistently must add value and not simply sell stuff. Give your target something of value.   2/20 – Construct a compelling subject line When you are getting hundreds of emails […]

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it for me?’ Your emails to be read consistently must add value and not simply sell stuff. Give your target something of value.   2/20 – Construct a compelling subject line When you are getting hundreds of emails each day, as most people do, there is an inclination only to open those that appear to address something that is of pressing interest to me – now!   3/20 – Email on the right day at the right time There is a great deal of research showing that email opening rates are higher on some days that others and at sometimes than others. Consult the research relevant to your country and industry   4/20 – Beware of spam filters Avoid using words like FREE and anything else that looks like you are selling something.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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