chatbots can make your website more effective

80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of businesses will be using chatbots by 2020. Other research found that – live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. Chatbots work. Wikipedia defines chatbots as – ‘Short […]

80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of businesses will be using chatbots by 2020. Other research found that – live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. Chatbots work.Wikipedia defines chatbots as – ‘Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence. Typically, a chatbot will communicate with a real person, but applications are being developed in which two chatbots can communicate with each other’.Websites are often too static, telling the audience stuff rather than engaging. Engagement leads to relationships. Such relationships can be encouraged through the use of chatbots.The strengths of chatbots include: The software is accessible and affordable They have been shown to be effective in facilitating conversation They can, and most often do, reduce operational costs The limitations of chatbots include:…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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