influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence pointing to the growing popularity of influencer marketing. One study found that 63% of brands are now engaged in or intend to engage in influencer marketing. By 2020 this will be a $10 billion a year industry.Pixlee…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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