1/5 – Make your content as accessible and engaging as possible   Content is not king – but quality content is. Quality content is easy to read. easy to understand and easy to engage with. Assume your audience is lazy. Avoid jargon     2/5 – Develop your content for an individual   When you develop […]

1/5 – Make your content as accessible and engaging as possible   Content is not king – but quality content is. Quality content is easy to read. easy to understand and easy to engage with. Assume your audience is lazy. Avoid jargon     2/5 – Develop your content for an individual   When you develop content, write of produce that content have a single individual in mind – a single representative of your audience you can target personally. Focus on interests     3/5 – Use video wherever you can   For very good reason, some 80% of all new content on the internet in 2019 is video. Video is easy to consume for increasingly time poor audiences. Use popular technology.     4/5 – Remember your key words   If you want your content to be seen, it needs to be responsive to search engines, which means it needs…