7% the average premium women pay A recent study by the New York department of consumer affairs looked at 90 brands offering identical products (such as shaving equipment) – but targeting them differentially at men and women. Using subtle colour (pink and black) and design differences – some products were said to be for men […]

7% the average premium women pay A recent study by the New York department of consumer affairs looked at 90 brands offering identical products (such as shaving equipment) – but targeting them differentially at men and women. Using subtle colour (pink and black) and design differences – some products were said to be for men and other were said to be for women.The study found that despite a lack of relevant differences between the products, those targeting women were an average of 7% more expensive than those targeting me. Further it was found that 42% of products targeting women were more expensive than those targeting men. All products sold in the manner expected and continue to be available.Among other things, this study points the potential of value pricing over cost plus pricing. Cost plus pricing would almost certainly have had the male and female versions of the products selling for…