Marketing Consultant
7% the average premium women pay A recent study by the New York department of consumer affairs looked at 90 brands offering identical products (such as shaving equipment) – but targeting them differentially at men and women. Using subtle colour (pink and black) and design differences – some products were said to be for men…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....