myth eighteen – quality will ensure success

$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the key to success. That is, by developing a quality product, the business is almost guaranteed of success.Unfortunately, for the likes of HP, which burned $3.3 billion on its failed Touch-Pad, quality is not the key to success.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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