Re-engage with core human needs

6 basic human needs It has been said that the 21st century consumer has six core needs – ...

Reset your thinking to improve profitability

20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human ...

Nudge customers to behave as you want

34% decrease in missed appointments by advising of cost The concept of a ‘nudge’ was first documented by ...

Use the decoy effect to secure higher prices

$1,999 outsells $1,799 Apple offered three 13-inch MacBook Pros – the basic model for $1499; the intermediate model ...

The presentation of a choice really matters

90% registration vs 15% registration There are a number of decisions involved in a purchase, including – whether ...

Six choices are better than 24

30% purchased when there were just 6 options Have you ever been to a Chinese restaurant and decided ...

Become a choice architect

75% choose the option framed in terms of saving lives Nobel Prize-winning Behavioural Economist, Richard Thaler, first presented ...

Embrace 6 tools for persuasion

75% of guests reuse their towel Hotels encouraging patrons reusing towels can save on dry cleaning and water. ...

Embrace 7 external factors that influence consumer behaviour

71% of consumers are more likely to purchase after a social media referral Like so many studies over ...

Embrace the internal factors that influence consumer behaviour

Sustainable products grew faster in 90% of product categories  A study reported in the Harvard Business Review found ...

Understand the factors influencing service needs

7 service-related factors considered by consumers  Primary market research is almost always the best way of identifying the ...

Understand the factors that influence product purchases

9 product-related needs considered by consumers   The best way to understand consumer needs is by way of ...