EMBRACE THE PREDICTABLY IRRATIONAL BEHAVIOUR OF CONSUMERS.

 Most human beings like to think they are rational and that they make purchase decisions rationally. The ...

MORE ON STUPID MARKETING DECISIONS 

Stop thinking your customers decide rationally – because they don't.  Rational thinking, or what Kahneman calls 'slow thinking', occurs in ...

MANAGING THE BEHAVIOUR OF CUSTOMERS AND POTENTIAL CUSTOMERS

Empathy is a key to understanding and engaging customers and potential customer. It can also be a ...

Engaging with the customer and potential customer

Once the customer is well understood, there is the capacity to engage that customer in a customised ...

UNDERSTANDING THE CUSTOMER AND POTENTIAL CUSTOMER

Empathy can and should impact marketing at three levels – understanding, engagement and behaviour management. It is ...

THE BENEFITS OF EMPATHY BASED MARKETING

Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It ...

Empathy-based marketing

The logical starting point for this discussion is to define empathy, marketing-based empathy and the stages in ...

Give your target market a nudge

Rather than using advertising to demand or even suggest a behaviour; it is often more cost-effective to ...

TAP INTO THE DRIVERS OF CONSUMER BEHAVIOUR

A consumer behaviour rarely just happens. Behind just about every human behaviour, there is a driver or ...

DRIVE SALES BY EMBRACING THE IRRATIONAL, BIASED CONSUMER

Consumer decision making is more often than not – less than rational. That said – it is ...

BECOME AN EXPERT IN BEHAVIOUR MODIFICATION

Many marketers think they understand consumer behaviour. But do they? They certainly need to! It is a ...

Get personal 3 – personal growth

10 reasons why personal growth is important Personal growth is important to most human beings. It is one ...