FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 4

So long as the cash is available, or they are prepared to take the risk that the ...

FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 3

So long as the cash is available, or they are prepared to take the risk that the ...

FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 2

So long as the cash is available, or they are prepared to take the risk that the ...

FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 1

So long as the cash is available, or they are prepared to take the risk that the ...

FIVE TIPS FOR COMMUNICATING VALUE AND MAXIMISING MARGINS

The impact on behaviour of money, value, and social responsibility may not be as predictable as many ...

FIVE TIPS FOR ENSURING YOUR MARKET BEHAVES AS YOU WANT.

 Ultimately, marketing is the business of managing consumer behaviour to achieve social and commercial objectives. It is ...

THE POWER OF ANTECEDENTS IN DETERMINING BEHAVIOUR.

Many factors influence how a human being or consumer will behave. There are also numerous antecedents of ...

EMBRACE THE PREDICTABLY IRRATIONAL BEHAVIOUR OF CONSUMERS.

 Most human beings like to think they are rational and that they make purchase decisions rationally. The ...

MORE ON STUPID MARKETING DECISIONS 

Stop thinking your customers decide rationally – because they don't.  Rational thinking, or what Kahneman calls 'slow thinking', occurs in ...

MANAGING THE BEHAVIOUR OF CUSTOMERS AND POTENTIAL CUSTOMERS

Empathy is a key to understanding and engaging customers and potential customer. It can also be a ...

Engaging with the customer and potential customer

Once the customer is well understood, there is the capacity to engage that customer in a customised ...

UNDERSTANDING THE CUSTOMER AND POTENTIAL CUSTOMER

Empathy can and should impact marketing at three levels – understanding, engagement and behaviour management. It is ...