UNDERSTANDING THE CUSTOMER AND POTENTIAL CUSTOMER

Empathy can and should impact marketing at three levels – understanding, engagement and behaviour management. It is ...

THE BENEFITS OF EMPATHY BASED MARKETING

Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It ...

Empathy-based marketing

The logical starting point for this discussion is to define empathy, marketing-based empathy and the stages in ...

Give your target market a nudge

Rather than using advertising to demand or even suggest a behaviour; it is often more cost-effective to ...

TAP INTO THE DRIVERS OF CONSUMER BEHAVIOUR

A consumer behaviour rarely just happens. Behind just about every human behaviour, there is a driver or ...

DRIVE SALES BY EMBRACING THE IRRATIONAL, BIASED CONSUMER

Consumer decision making is more often than not – less than rational. That said – it is ...

BECOME AN EXPERT IN BEHAVIOUR MODIFICATION

Many marketers think they understand consumer behaviour. But do they? They certainly need to! It is a ...

Get personal 3 – personal growth

10 reasons why personal growth is important Personal growth is important to most human beings. It is one ...

Get personal 2 – personal connection

14 cigarettes a day are healthier than loneliness At some point in our lives most of us realise ...

Get personal 1 – personal significance

107 billion people and climbing For sane human beings who embrace science – the universe has been here ...

Behaviour management – get personal

80% attracted by a personalised experience One of the most significant trends in marketing over the last 5 ...

Embrace the pain of buying

3 types of buyers – 24% tightwads There is almost always pain associated with making a purchase. ...