Behaviour management – forget about education

58% of crashes due to driver distraction How many times have you heard people say that ‘education is ...

Loyalty cards don’t build loyalty

77% of programmes that focus on rewards alone fail in 24 months There is a lot of talk ...

Consumers don’t buy on taste

41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest ...

Understand and embrace consumer fear

70% of people are afraid Recently completed research found that 70% of people surveyed described themselves as afraid ...

Maximise conversion rates before advertising

52% of businesses use landing pages to maximise conversion rates If you convert 2 enquiries in every 10 ...

Stop bullshitting and start differentiating tangibly

73% of brand loyalty linked to customer service Don’t be under any illusions, when this pandemic shutdown is ...

Embrace the new world

728% growth since 2 March 2020 A 72-year-old colleague of mine who has never been a fan of ...

Create a culture that can embrace the opportunities

91% say that business culture is critical Recent research supports previous research highlighting the importance of a strong, ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st century consumer has six core needs – ...

Reset your thinking to improve profitability

20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human ...

Nudge customers to behave as you want

34% decrease in missed appointments by advising of cost The concept of a ‘nudge’ was first documented by ...

Use the decoy effect to secure higher prices

$1,999 outsells $1,799 Apple offered three 13-inch MacBook Pros – the basic model for $1499; the intermediate model ...