GREAT MARKETERS IN 2022 – REPLACE HARD FACTS WITH ENGAGING STORIES.

The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE– Part 2

Much of the value of a business can reside in its brand. Apple has been valued at ...

FIVE INSIGHTS INTO WHAT CONSUMERS WANT.

Needs vary from customer to customer and from time to time. Most needs are specific. However, more ...

FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 1

High profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness ...

MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

HAWKINS STERN IMPULSE BUYING THEORY

Hawkins Stern believed heavily in the idea of impulse behaviour. He argued that sudden buying impulses fit alongside ...

FIVE TIPS FOR MAKING BETTER MARKETING AND BUSINESS DECISIONS

A great deal has been written here and elsewhere about the irrational behaviour of consumers. However, it ...

BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.

 Human beings like to think of themselves as rational. However, the fact is that humans are nowhere ...

CREATING AN ETHICAL BRAND 

Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...

REQUIREMENTS OF AN ETHICAL BRAND

It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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