90% have a brand in mind before looking

QUESTION - how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research ...

63,000 searches every second of every day

address SEO – but ignore the bullshitEvery week I receive emails from shysters offering lead generation services. ...

94% cite ethics as critical or important

use ethics to attract and retain staff There is much talk these days about ethics, values, and corporate ...

66% of consumers are willing to pay more for a purpose

build purpose into your brandThis is the eighth of 10 ‘BEST OF THOUGHTS’ from the more than ...

82% of catholics use contraception

understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...

embrace the potential of AI to enhance marketing

34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends ...

have just one marketing strategy and one marketing team

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ...

US$166 billion and counting

understand what a brand is and what branding involves The Professor of Clinical Marketing at NYU, one of ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price Competing on price ...

1,700,000,000 and growing

look beyond the usual There are more than 25,000,000 people living in Australia today, and it is estimated ...

84% of businesses focusing on CX increase revenue

focus on offering an excellent customer experience The experience your customers enjoy (or not) when they interact with ...

70% fail to display a strong call to action

make life easier for users Some 89% of consumers say that they trial a competitor following a poor ...