CREATING AN ETHICAL BRAND 

Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...

REQUIREMENTS OF AN ETHICAL BRAND

It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Go on the journey with the customer

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses ...

Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...

Do you know what you don’t know?

I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States ...

Look beyond advertising

 54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...

US$184 billion market capitalization for Netflix

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...

55% of the impact is non-verbal

QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...

92% say presentation skills are critical to success

QUESTION - how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and ...