FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 1

High profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness ...

MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

HAWKINS STERN IMPULSE BUYING THEORY

Hawkins Stern believed heavily in the idea of impulse behaviour. He argued that sudden buying impulses fit alongside ...

FIVE TIPS FOR MAKING BETTER MARKETING AND BUSINESS DECISIONS

A great deal has been written here and elsewhere about the irrational behaviour of consumers. However, it ...

BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.

 Human beings like to think of themselves as rational. However, the fact is that humans are nowhere ...

CREATING AN ETHICAL BRAND 

Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...

REQUIREMENTS OF AN ETHICAL BRAND

It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Go on the journey with the customer

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses ...

Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...