BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.

 Human beings like to think of themselves as rational. However, the fact is that humans are nowhere ...

CREATING AN ETHICAL BRAND 

Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...

REQUIREMENTS OF AN ETHICAL BRAND

It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Go on the journey with the customer

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses ...

Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...

Do you know what you don’t know?

I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States ...

Look beyond advertising

 54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...

US$184 billion market capitalization for Netflix

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...

55% of the impact is non-verbal

QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...