Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...

Do you know what you don’t know?

I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States ...

Look beyond advertising

 54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...

US$184 billion market capitalization for Netflix

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...

55% of the impact is non-verbal

QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...

92% say presentation skills are critical to success

QUESTION - how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and ...

90% have a brand in mind before looking

QUESTION - how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research ...

63,000 searches every second of every day

address SEO – but ignore the bullshitEvery week I receive emails from shysters offering lead generation services. ...

94% cite ethics as critical or important

use ethics to attract and retain staff There is much talk these days about ethics, values, and corporate ...

66% of consumers are willing to pay more for a purpose

build purpose into your brandThis is the eighth of 10 ‘BEST OF THOUGHTS’ from the more than ...

82% of catholics use contraception

understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...