Influencer marketing is here to stay – at least for a while
63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...
Do you know what you don’t know?
I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States ...
Look beyond advertising
54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...
US$184 billion market capitalization for Netflix
Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...
55% of the impact is non-verbal
QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...
92% say presentation skills are critical to success
QUESTION - how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and ...
90% have a brand in mind before looking
QUESTION - how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research ...
63,000 searches every second of every day
address SEO – but ignore the bullshitEvery week I receive emails from shysters offering lead generation services. ...
94% cite ethics as critical or important
use ethics to attract and retain staff There is much talk these days about ethics, values, and corporate ...
66% of consumers are willing to pay more for a purpose
build purpose into your brandThis is the eighth of 10 ‘BEST OF THOUGHTS’ from the more than ...
82% of catholics use contraception
understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...
embrace the potential of AI to enhance marketing
34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends ...