GREAT MARKETERS IN 2022 – REPLACE HARD FACTS WITH ENGAGING STORIES.
The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...
The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...
Much of the value of a business can reside in its brand. Apple has been valued at ...
Needs vary from customer to customer and from time to time. Most needs are specific. However, more ...
High profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness ...
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
Hawkins Stern believed heavily in the idea of impulse behaviour. He argued that sudden buying impulses fit alongside ...
A great deal has been written here and elsewhere about the irrational behaviour of consumers. However, it ...
Human beings like to think of themselves as rational. However, the fact is that humans are nowhere ...
Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...
It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...
6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...
$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....