Marketing Consultant
90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is to tell customers how they can make a purchase. Sadly, they believe they dictate the terms of business. While the marketer might dictate the product to be sold and the price at which it is sold, they should…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....