let the customer decide how they want to buy

90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is to tell customers how they can make a purchase. Sadly, they believe they dictate the terms of business. While the marketer might dictate the product to be sold and the price at which it is sold, they should […]

90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is to tell customers how they can make a purchase. Sadly, they believe they dictate the terms of business. While the marketer might dictate the product to be sold and the price at which it is sold, they should allow the customer to decide how they will buy and when they will buy. The marketer should do everything in their power to make it as easy as possible for the consumer to buy. In 2020, businesses should be involved in omnichannel marketing. Indeed, omnichannel marketing has been found to increase customer retention by 90%.For any retailer not involved in omnichannel retailing, this represents a significant channel – particularly in a world that is far more comfortable with online shopping than the world prior to the COVID-19 crisis. I am ] of the opinion that…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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