avoid guesswork – track and analyse everything

8/13 – AVOID GUESSWORK – ANALYSE AND TRACK EVERYTHING100+ platform options I am often accused of being anti-intuition or an opponent of intuitive decision making. This is not true. I am, however, emphatically opposed to intuition applied in the absence of sound data. Intuition is best used following consideration of all relevant data. Using data…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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