make your pitch first thing in the morning         

After five years in prison, Kamal Abbasi was about to face the parole board. Over his years in prison, he had learned the strategies he would need to employ to secure parole – focusing less on his professed innocence and more on providing evidence that he was not a threat to the community. Kamal worked […]

After five years in prison, Kamal Abbasi was about to face the parole board. Over his years in prison, he had learned the strategies he would need to employ to secure parole – focusing less on his professed innocence and more on providing evidence that he was not a threat to the community. Kamal worked hard with his lawyers to present the evidence required to ensure that the parole board would see in him that he was not a risk to the community. Kamal put his case articulately, but was, alas, unsuccessful. His parole bid was denied.  What Kamal Abbasi needed to know, however, is that his bid was doomed from the moment it was organized, regardless of the quality of his submission. You see, Kamal was scheduled to make his submission just before lunch, and almost no submissions made immediately before lunch were ever successful. Research has found that…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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