Many Australian businesses, including Coles, Woolworths, Qantas, and the AFL, have expressed public support for the VOICE. Such support is consistent with research finding that – 65% of consumers want brands to take a stand on social, cultural, environmental, and political issues, and 88% of consumers want businesses to help them make a difference by offering opportunities to […]

  Many Australian businesses, including Coles, Woolworths, Qantas, and the AFL, have expressed public support for the VOICE. Such support is consistent with research finding that – 65% of consumers want brands to take a stand on social, cultural, environmental, and political issues, and 88% of consumers want businesses to help them make a difference by offering opportunities to support social and environmental issues, and 53% of consumers believe that brands can do more to solve societal problems than governments.   Most consumers in 2023 expect brands to be active participants in the communities within which they operate. Increasingly consumers want brands to be more than just passive bystanders. This is especially so for younger consumers – with 75% of millennials willing to take a pay cut to work for a socially responsible business and 76% of millennials considering a company’s social and environmental commitments when deciding where to work.   What these statistics don’t tell us, however, is that…