five strategies for maximising referral rates.

  Be remarkable. Establish trust. Engage customers. Ask the question. Offer incentives. PHILOSOPHY Referrals are not only central to maximising the lifetime value of each customer the ultimate measure of just how customer-centric an organisation is. Great businesses derive a high proportion of their income from referrals or reviews in a more contemporary context. My…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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