five strategies for maximising repeat business rates.

  Exceed Expectations.  Develop family. Brand identification. Reinforce satisfaction. Offer incentives.    PHILOSOPHY Maximising repeat business rates is not only central to maximising the lifetime value of each customer. It is also a measure of just how customer-centric a business is. Great businesses and brands achieve a level of customer loyalty that ensures repeat business…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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