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Embrace a powerful continuum with one objective

Monday, October 19, 2020

9 objectives reduced to one It has been suggested that a ...

Retain the staff who bring your brand to life

Friday, October 16, 2020

200% more likely to look around if not recognised Great brands ...

Engage staff to bring your brand to life

Thursday, October 15, 2020

71% of executives believe employee engagement is critical to success If ...

Select the staff that suit your brand

Wednesday, October 14, 2020

80% of HR leaders say employer branding has a significant ...

Identify your brand gaps

Tuesday, October 13, 2020

10 gaps will almost certainly be identified In my previous blog, ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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