Marketing Consultant
5 cows – but only one worth talking about In his book Purple Cow, Seth Godin highlighted the importance of being ‘remarkable’. If you were driving along the road and saw a brown cow, who would you tell? Probably no-one. If you drove a little further and saw a black cow, who would you tell?…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....