Marketing Consultant
40 years of research into marshmallows at Stanford University More than 40 years ago, research at Stanford University considered whether children offered a marshmallow immediately, would reject it in favour of receiving 2 marshmallows in 15 minutes’ time. This, and many other studies, examined whether human beings were inclined to delay gratification. This research has…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....