51% re-tweet when asked to clearly A recent study found that audiences are more likely to share a social media post when asked to. One study looked at Twitter, testing three options. The findings follow: Request – ‘Please re-tweet’ – 51% re-tweeted Request – ‘Please RT’ – 39% re-tweeted No request – 12% re-tweeted  This […]

51% re-tweet when asked to clearly A recent study found that audiences are more likely to share a social media post when asked to. One study looked at Twitter, testing three options. The findings follow: Request – ‘Please re-tweet’ – 51% re-tweeted Request – ‘Please RT’ – 39% re-tweeted No request – 12% re-tweeted  This research, along with other studies, suggests that asking people to share a post on social media will increase the chances of the post going viral. There are several other practical tactics to increase the likelihood of a post or word of mouth message being shared: Make the content easy to share Incorporate images in posts Use strong audience-focused headlines Offer incentives to engage and share Use the language of the audience  There are several strategies that can be used to increase the likelihood that a post will be shared. These practical insights are as applicable…