do not forget practicalities

51% re-tweet when asked to clearly A recent study found that audiences are more likely to share a social media post when asked to. One study looked at Twitter, testing three options. The findings follow: Request – ‘Please re-tweet’ – 51% re-tweeted Request – ‘Please RT’ – 39% re-tweeted No request – 12% re-tweeted  This…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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