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UNLEASH A MARKETING SUPERPOWER – INTEGRITY

Monday, March 6, 2023

Last year my girlfriend decided she needed raised garden beds ...

DIGITAL TRANSFORMATION IN 2023.

Monday, February 27, 2023

Marketing, not technology, is my game. While I know quite ...

MAXIMISING RETURNS ON MARKETING IN 2023.

Monday, February 20, 2023

  Eliminate waste. Establish a panel. Prioritise video. Eliminate barriers. Develop a culture. Personalise everything.   Whatever your ...

REDUCING MARKETING COSTS IN 2023.

Tuesday, February 14, 2023

Prioritise data. Focus on winners. Focus on the consumer. Focus on lifetime value. Complete ...

THE MARKETING TRENDS IN 2023

Monday, February 6, 2023

  Customer alignment. Staff alignment. Communication. Experience. Practical integrity. Every year, people like me write about ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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