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Hottest Year on Record

Sunday, January 13, 2013

All of those people who opposed the carbon tax and ...

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Category Killing Politicians

Tuesday, January 15, 2013

I recently heard a national press club address on the ...

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Jesus was a Refugee

Tuesday, January 15, 2013

Whilst I have never seen any compelling evidence to suggest ...

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How Much Does the Brand Matter?

Thursday, February 7, 2013

The marketing and advertising industries go on and on about ...

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Pack Mentality

Tuesday, February 12, 2013

I have just commenced cycling again. On the first morning, I ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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