UNLEASH A MARKETING SUPERPOWER – INTEGRITY
Last year my girlfriend decided she needed raised garden beds ...
Last year my girlfriend decided she needed raised garden beds ...
Marketing, not technology, is my game. While I know quite ...
Eliminate waste. Establish a panel. Prioritise video. Eliminate barriers. Develop a culture. Personalise everything. Whatever your ...
Prioritise data. Focus on winners. Focus on the consumer. Focus on lifetime value. Complete ...
Customer alignment. Staff alignment. Communication. Experience. Practical integrity. Every year, people like me write about ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....