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TO MAXIMISE CUSTOMER LOYALTY – OFFER AN EXCEPTIONAL EXPERIENCE.

Wednesday, July 26, 2023

  Few subjects, at least in conversation, attract more attention than ...

TO MAXIMISE SALES – OFFER MORE THAT A GREAT WIDGET.

Monday, July 17, 2023

  Customer experience is a crucial aspect of business success, and ...

TO MAXIMISE SALES – START WITH A F***ING GREAT PRODUCT

Monday, July 10, 2023

  Scott Galloway, professor of marketing at New York University's Stern ...

TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.

Monday, July 3, 2023

  The most common pricing model for most products and businesses ...

TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.

Monday, June 26, 2023

  Have you ever cut your fingers opening the packaging on ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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