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LESSONS BUSINESS CAN LEARN FROM RELIGION

Saturday, March 25, 2023

Breaking from the current theme - now for something completely ...

UNLEASH A MARKETING SUPERPOWER – CONNECTION.

Saturday, March 18, 2023

  There is a restaurant in West Perth that I used ...

UNLEASH A MARKETING SUPERPOWER – VALUE.

Monday, March 13, 2023

Mindset Customer Value proposition. Competitive advantage. Pricing.   One summer's day not so long ago, I ...

UNLEASH A MARKETING SUPERPOWER – INTEGRITY

Monday, March 6, 2023

Last year my girlfriend decided she needed raised garden beds ...

DIGITAL TRANSFORMATION IN 2023.

Monday, February 27, 2023

Marketing, not technology, is my game. While I know quite ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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