BLOG

TO ATTRACT MORE CUSTOMERS AND REVENUE – GO GREEN BUT WITHOUT THE WASHING

Monday, June 19, 2023

  In a song, Kermit the Frog suggested that ‘it is ...

TO MAXIMISE CUSTOMER LTV – DOCUMENT A REFERRAL STRATEGY

Monday, June 12, 2023

The real value of a customer lies not in their ...

TO ATTRACT AND RETAIN THE BEST STAFF – CO-CREATE YOUR BRAND

Tuesday, June 6, 2023

Attracting and retaining the best staff has never been more ...

MAKE EMPATHY YOUR COMPETITIVE ADVANTAGE.

Saturday, April 15, 2023

The last missive in this series discussed the potential for ...

MAKE CULTURE YOUR COMPETITIVE ADVANTAGE.

Saturday, April 1, 2023

  The current series of missives began with me addressing three ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE