The current series of missives began with me addressing three ‘marketing superpowers.’ Over the next three weeks, I will address three potential strategic competitive advantages just about any business can embrace.   I remember the first time I walked into an Apple store. Can you? In addition to driving sales of Apple products, I saw a business that significantly enhanced the Apple brand. I saw a business that had successfully weaponised ‘culture.’ Apple has created, within these stores and within its organisation in general, a culture that drives its performance bringing the Apple brand to life.   I don’t remember the first time I went into a Bunnings store, but I do remember the last time. I am no handyman and have little interest in visiting a Bunnings stores. That said, almost every experience I have with Bunnings suggests that, like Apple, Bunnings has weaponised culture – bringing its…